The Great Silicon Scramble: How Nerds are Fighting Over Computer Chips Like Kids in a Candy Store A world where computer chips are more valuable than gold, more sought after than the last slice of pizza at a tech conference. We're talking about a silicon showdown that would make even Wall Street traders look like calm, collected individuals. Let me paint you a picture: Silicon Showdown: When Nerds Battle for Computer Supremacy In Austin, Texas – a city that's apparently become the Silicon Valley of the South – we've got a bunch of engineers who've decided that creating AI chips is basically the new rock 'n' roll. Advanced Micro Devices (AMD) and Amazon are basically staging a technological cage match, and the prize? Dominance in the wild west of artificial intelligence. For years, Nvidia has been sitting pretty, the undisputed king of AI chips. They've been so comfortable that they practically had a throne made of circuit boards and a crown studded ...