Google is accelerating its efforts to keep up with Microsoft by developing new search-driven tools based on artificial intelligence (AI). According to internal documents accessed by The New York Times, these enhancements are set to launch next month, though their uses have not been disclosed. The project, known as Magi, includes a complete reconstruction of Google's search engine, though a timeline for this remains unclear. Google's Plan to Compete with Microsoft Using AI Google's push towards AI is a response to Microsoft's lead in the field, which the company achieved after investing more than $10 billion in the creator of ChatGPT and integrating this technology into its Bing search engine and other services. Both companies believe that chatbots, or conversational assistants, can replace traditional search engines despite their occasional errors. The search engine market, a key part of the internet, has long been dominated by Google, which handles over 9...
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